ACCOUNT DASHBOARDS
Providing users with information on a whim
Providing users with information on a whim
CLIENT
Newell Brands
PROJECT DURATION
July 2023 - Jan 2024
TEAM
Solo UX Designer
1 Product Manager
2 UX Researchers
3 Developers
OVERVIEW
At Newell Brands, I collaborated with the e-commerce team to enhance user account dashboards. By leveraging customer insights and user data, we designed an improved experience that simplifies navigation, increases visibility, and aligns with accessibility standards. The design is slated for launch in 2025, serving users across Newell's extensive brand portfolio.
OUTCOME
As a result of my work at Newell, we identified and added key features that improved users' shopping journeys and personalized experiences. The design is currently slated for launch in 2025, reaching users from all of Newell's brand pipelines.
CLIENT
Newell Brands
PROJECT DURATION
July 2023 - Jan 2024
TEAM
Solo UX Designer
1 Product Manager
2 UX Researchers
3 Developers
OVERVIEW
OVERVIEW
At Newell Brands, I collaborated with the e-commerce team to enhance user account dashboards. By leveraging customer insights and user data, we designed an improved experience that simplifies navigation, increases visibility, and aligns with accessibility standards. The design is slated for launch in 2025, serving users across Newell's extensive brand portfolio.
OUTCOME
OUTCOME
As a result of my work at Newell, we identified and added key features that improved users' shopping journeys and personalized experiences. The design is currently slated for launch in 2025, reaching users from all of Newell's brand pipelines.
CLIENT
CLIENT
Newell Brands
PROJECT DURATION
July 2023 - Jan 2024
July 2023 - Dec 2024
TEAM
TEAM
Solo UX Designer
1 Product Manager
2 UX Researchers
3 Developers
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
IDENTIFYING THE ISSUE
IDENTIFYING THE ISSUE
The current experience provides little to no informational value
Newell serves thousands of customers daily across their e-commerce sites. Analysis using user interviews, click-through heatmaps, and behavioral data from FullStory revealed a significant drop-off in user engagement when accessing personal information and order details from their account dashboards.
A lack of visibility in order history on initial clicks can lead to clickthrough fatigue, particularly among older consumers.
The lack of navigation between sections of the dashboard without redirecting to the main page hampers user journeys.
"Finding information on this website is the worst, why do I have to click through several different things to see orders?…" - YankeeCandle Customer
"Finding information on this website is the worst, why do I have to click through several different things to see orders?…" - YankeeCandle Customer
"I found it confusing to know if I had rewards. I had to keep checking on my emails. It should be clearly displayed next to my account name." - Marmot Customer
"I found it confusing to know if I had rewards. I had to keep checking on my emails. It should be clearly displayed next to my account name." - Marmot Customer
"Finding information on this website is cumbersome, why do I have to click through several different items to see orders?…" - YankeeCandle Customer
"I found it confusingto know if I had rewards. I had to keep checking on my emails. It should be clearly displayed next to my account name."
- Marmot Customer
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
MULTIBRAND COMPLEXITY
MULTIBRAND COMPLEXITY
How might we provide a universal experience that doesn't infringe on the identity of 10+ brands?
The main challenge? Crafting a flexible solution for Newell’s 10+ eCommerce brands that could juggle content integration and stick to brand guidelines. The secret weapon? We just... asked them. I led lightning sessions and ideation demos with product owners to hash out the details, tackle stakeholder concerns, and rally everyone around a unified design direction.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
TURNING INSIGHTS INTO DESIGN
TURNING INSIGHTS INTO DESIGN
Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on 3 potential solutions. These designs had the primary objectives of providing:
Ease of navigation through a side rail / dropdown
Ease of navigation through a side rail / dropdown
Ease of navigation through a side rail / dropdown
Visibility of user information on main dashboard
Visibility of user information on main dashboard
Visibility of user information on main dashboard
Live order history as well as any archived orders
Live order history as well as any archived orders
Live order history as well as any archived orders
Live order history as well as any archived orders
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
USER TESTING
USER TESTING
With the help of our dedicated research team, we were able to conduct over 30+ user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed.
With the help of our dedicated research team, we were able to conduct over 30+ user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed.
With the help of our dedicated research team, we were able to conduct over 30+ user tests across both mobile and web devices to determine our designs success, as well as any pitfalls that may have gone unnoticed.
93% of users preferred to see 'edit' CTAs over having to go to manage
93% of users preferred to see 'edit' CTAs over having to go to manage
Edit CTAs provided users with clarity on effects of a redirect
Edit CTAs provided users with clarity on effects of a redirect
Only 27% of users used sticky nav
Only 27% of users used sticky nav
Most testers scrolled all the way up to navigate, seeing very low usage in a mobile sticky nav alternative.
Most testers scrolled all the way up to navigate, seeing very low usage in a mobile sticky nav alternative.
73% of testers loved seeing reward progression
73% of testers loved seeing reward progression
The other 27% wanted to see how purchases align with point value
The other 27% wanted to see how purchases align with point value
100% of testers utilized the side navigation
100% of testers utilized the side navigation
This was tested against breadcrumb navigation
This was tested against breadcrumb navigation
93% of users preferred to see 'edit' CTAs over having to go to manage
Edit CTAs provided users with clarity on effects of a redirect
Only 27% of users used sticky nav
Most testers scrolled all the way up to navigate, seeing very low usage in a mobile sticky nav alternative.
73% of testers loved seeing reward progression
The other 27% wanted to see how purchases align with point value
100% of testers utilized the side navigation
This was tested against breadcrumb navigation
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
STAKEHOLDER REVIEWS
STAKEHOLDER REVIEWS
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
STAKEHOLDER REVIEWS
During the final stages of the design process we took part in stakeholder reviews where we presented large ticket designs to Newell's stakeholders, management, and development to ensure our designs were compliant with brand guidelines as well as to address any remaining feedback.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
SITEBUILDING
Once approved, I collaborated with developers to integrate product data, implement Einstein recommendations, and enhance the CMS with cohesive branding. I also ensured that all new components were linked appropriately using pre-existing elements, effectively leveraging our robust design system.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
THE SOLUTION
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
SITEBUILDING
Once approved, I collaborated with developers to integrate product data, implement Einstein recommendations, and enhance the CMS with cohesive branding. I also ensured that all new components were linked appropriately using pre-existing elements, effectively leveraging our robust design system.
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Intro
The "Goal" design process is a strategic and goal-oriented approach, commencing with a thorough analysis of objectives and target outcomes. Innovation is key in the ideation phase, where solutions are envisioned and iteratively refined. These concepts are brought to life in the design and development stage, emphasizing both visual appeal and functional effectiveness. Rigorous testing ensures alignment with initial goals and optimal user engagement.
Year
2023
Services
BRANDING / DESIGN
Client
Newell Brands
Kudos to everyone on the team! 👏
Kudos to everyone on the team! 👏
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work. - Ben Good Senior UX Manager @NewellBrands
"Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work. - Ben Good Senior UX Manager @NewellBrands
" Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work. " - Ben Good Senior UX Manager @NewellBrands
A lack of visibility in order history on initial clicks can lead to clickthrough fatigue, particularly among older consumers.
The lack of navigation between sections of the dashboard without redirecting to the main page hampers user journeys.
IDENTIFYING THE ISSUE
Newell serves thousands of customers daily across their e-commerce sites. Analysis using user interviews, click-through heatmaps, and behavioral data from FullStory revealed a significant drop-off in user engagement when accessing personal information and order details from their account dashboards.
The current experience provides little to no informational value
MULTIBRAND COMPLEXITY
The main challenge? Crafting a flexible solution for Newell’s 10+ eCommerce brands that could juggle content integration and stick to brand guidelines. The secret weapon? We just... asked them. I led lightning sessions and ideation demos with product owners to hash out the details, tackle stakeholder concerns, and rally everyone around a unified design direction.
How might we provide a universal experience that doesn't infringe on the identity of 10+ brands?
USER TESTING ALTERNATIVES
With the support of Newell's UX research team, we conducted more than 40 user tests across both mobile and web platforms. These tests allowed us to analyze how users interacted with various design elements, to identify the causality factors behind specific behaviors, and gain insights into their needs and preferences during the test experiences.
TURNING INSIGHTS INTO DESIGN
Through analyzing current industry practices, and gathering insights from both brand stakeholders and users, I was able to iterate on potential solutions. These designs had the primary objectives of providing better navigation through dashboard features, as well as increasing information visibility.
THE SOLUTION
The final delivery phase, while bittersweet nearing the end of the journey, involved close collaboration with both the digital marketing and development teams. Together, we integrated graphic and backend elements to create a functional dashboard, ready for use by millions of users.
Kudos to everyone on the team! 👏
The entire process that continued over the course of 6+ months stressed the importance of collaboration and adaptability. Working closely with various teams, I gained insights into balancing user needs, brand guidelines, and technical requirements. This experience emphasized the significance of communication and flexibility in achieving successful outcomes in complex projects.
It was truly enlightening to collaborate with brands that I know and personally enjoy. Being part of the team creating experiences for customers like myself was an incredibly rewarding opportunity.
Account Dashboards
Providing users with information on a whim
CLIENT
Newell Brands
PROJECT DURATION
July 2023 - Jan 2024
TEAM
Solo UX Designer
1 Product Manager
2 UX Researchers
3 Developers
OVERVIEW
At Newell Brands, I worked on the ecommerce team to improve user account dashboards for better daily shopping experiences. By using insights from customer feedback interviews and user data, we identified key features missing from the current dashboards while designing user dashboards for their multibrand platform.
OUTCOME
As a result of my work at Newell, we identified and added key features that improved users' shopping journeys and personalized experiences. The design is currently slated for launch in 2025, reaching users from all of Newell's brand pipelines.
Let's Talk
" Jerick was an expectational addition to our UX Team here at Newell. Jerick demonstrated strong knowledge and capability for Prototyping, working with various business stakeholders and partners, to drive really strong, high-fidelity end-state design work. "
- Ben Good Senior UX Manager @NewellBrands
© 2024, GUIMALAN
FUELED BY TIRAMISU
© 2024, GUIMALAN
FUELED BY TIRAMISU
© 2024, GUIMALAN
FUELED BY TIRAMISU
© 2024, GUIMALAN
FUELED BY TIRAMISU
© 2024, GUIMALAN
FUELED BY TIRAMISU
